In April 2010, Google officially announced that page speed would be one of the factors influencing factors in Google ranking algorithm. Webpage loading speed is a critical element for any website’s success. Potential customers might get ticked off and disappointed with your site if it takes too long to load.
Statistics show that slow loading websites are losing customers since a large majority of users are not willing to wait for more than 3 seconds for a website to load. For example, you will notice that online buyers are the most impatient out of the lot, expecting pages to load within a second. If you are running an E-commerce business on WordPress then you need to make improvements on at every point to make your website perform better and be further profitable.
There are a few ways to speed up WordPress Design Websites, let’s review them one by one
Choose A Better Web Hosting Provider :
One of the major factors that influences the speed of a website is the hosting of your WordPress website. While “shared hosting” may seem like a good idea offering unlimited bandwidth, the point we miss out on regarding this strategy is that the shared hosting environment being shared with numerous other websites, fails to deliver abrupt loading time during peak hours leading to poor performance of websites.
Thankfully, web hosting industry has advanced with technology, also the prices of the cloud hosting providers have decreased over time. However, setting up these servers from scratch can be a nightmare. For this, there are a few web hosting providers who makes the task of setting up optimized servers easier.
Your WordPress Theme And Content Matters:
Everyone loves all shiny and new features of a WordPress theme, but be careful before you go and grab them. Your WordPress theme matters for performance, choose the right one from the start.
So how are you supposed to know which one to choose?
- A lightweight theme built with the features you need and nothing complicated.
- A more feature-rich theme,
Choose A Server Closest To Your Visitors :
Why is the location of your visitors important? Because the location at which you host your website plays an important role in determining your overall network latency and TTFB (time to first byte). It also impacts your SFTB (Secure File Transfer Protocol) speeds and WordPress admin dashboard responsiveness.
You always want your network latency and TTFB to be as low as possible. One of the easiest ways to accomplish this is to choose a server closest to your visitors.
Cleanup WordPress Data Base :
Deleted unwanted data from your database will keep your website size to a minimal and also helps in reducing the size of your backups. Delete spam comments, old drafts, unwanted plugins, etc. all of this will speed up your WordPress website by freeing up the space.
Disable Pingbacks And Trackbacks :
Being two of the most vital elements of WordPress that alert you whenever your page or blog receives a link. It of course sounds useful, but you can also track your links through other tools such as Google Webmaster Tools and other services.
Keeping pingbacks and trackbacks can put undesirable strain on your website server resources. You can turn it all off in WP-Admin → Settings → Discussion. Just deselect “Allow link notifications from other blogs (pingbacks and trackbacks).” This will help you speed up WordPress some more.
Use Advanced Caching Mechanisms With Caching Plugins :
WordPress caching plugins have been there for a long time, making the complex tasks of adding caching rules to your website elements rather easier. Such plugins can also be combined with advanced caching mechanisms that could help you improve the loading speed of your website and ultimately speed up WordPress.
Adapting to a Content Delivery Network :
People who visit your website are possibly located in different parts of the world, the loading speed of your site will differ due to this reason. There are various Content Delivery Network CDN across the globe which will help keep the loading speed to a minimal in different countries. A CDN keeps a copy of your website in various datacenters located in different places. The primary function of a CDN is to serve the webpage to a visitor from the nearest possible location.
Conclusion :
The factors above will not only help you increase the speed of your WordPress Website Development but also improve the experience of your visitors. It will also increase your rank in the SERPs. Increasing the speed will have a positive impact on both, performance and ranking of the website.
